After Web1 and Web2, the rise of decentralized Web3 marks the next generation of the Internet that will significantly impact our society and businesses. Based on blockchain technology, the ultimate goal of Web3 is to make the Internet decentralised, transparent, create trust and put power back into the hands of people.
The Internet as we knew it pales in comparison to Web 3.0. With blockchain technology as the backbone, the users of the Internet are being given back power over their data using decentralization and transparency. The platforms of Web 2.0 are under scrutiny as they cease to be intermediaries. This circumstance creates exciting opportunities for progressive marketing measures by brands.
The next generation of the Internet connects brands and users directly through seamless interfaces and communication channels. This results in progressive incentive systems that enable the development of a loyal brand community and, in parallel, innovatively increase the awareness and positioning of brands as first movers.
The Web3 ecosystem is complex and a mosaic of many individual parts that need to be considered. The opportunities that arise from this are incomparably greater. NFTs, open metaverse worlds or new decentralized social media platforms are just a few examples of opportunities that brands can seize for strategic placement.
Attention: the traditional marketing strategies won’t cut it in this ever-changing space. To build a purpose-driven community around your Brand, it requires new strategies that take into account the new culture as well as the underlying technology.